迪奥|营造高级空间氛围感的秘诀
香氛是一种使人愉悦的艺术，它拥有振奋、改善并影响我们心情的作用。会影响大脑的思维活动，是一款真正的情绪调节剂。空间香氛已经应用于更感性的家、商店、酒店、SPA会所，让空间充满感性。
嗅觉，时刻会发出信号，所以气味影响人际关系和改变情绪方面的能力一直存在，但直到几年前，科学界才对这第五感进行了更深层次的探索。
Ambient scenting is an ancient art that promotes conviviality, revitalizes, enhances, and affects our mood. A true mood enhancer, which also improves brain activity.
The new model is a sensitive home, store, hotel, SPA. Sensitive, intelligent, emotional.
The ability of smell to send signals, to influencing interpersonal relationships, and alter moods has always existed, but only since few years science has explored the fifth sense with a deeper commitment.
There are smells that help to focus, others to relax, others that encourage purchasing and which, like the effect of a Proust’s madeleine, bring back in time, triggering a physical and psychological process that connects perfumes, images, stories and memories.
That is why nowadays we talk more and more about olfactory design and olfactory branding is – where a tailor made olfactory signature is positioned or diffused, just like a piece of furniture inserted in a global context of interior design and in a harmonious but focused way.
The atmosphere of a store, a hotel or any other business spaces of a brand is also made up of its smell, as the first detail that is perceived by stepping in, even before the visual image. Basic rule: a fragrance for interior design needs to emphasize an environment, never overwhelming it. In some cases it is the décor itself to guide the choice of the fragrance.
Let’s make examples: in a cozy and romantic English style salon, a honey scent is recommended. If you have Provençal style furniture and, younger and fresher, it is best to opt for a English or freshly cut grass base. For a more important environment, perhaps in Napoleon III style, or in any case with antique furniture, floral fragrances, perhaps with peony notes, are ideal. In the areas where cold materials such as glass or metal dominate, and there is a contemporary touch, a spicy scent or a cedar perfume is recommended to warm up the atmosphere. For areas with world references and lots of wood, the choice goes on an aroma of amber and musk.
如果我们想在商店内来一场嗅觉之旅，这里有一个实际案例。
If we want to create an olfactory journey or an olfactory scenography within the store, here is a practical example.
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1.
入口：作为商店的名片，应该用清淡的、熟悉的、使人安心的香味迎接大众，像柑橘类，这类香精提高大家的注意，可以创造和谐的氛围。橘子的香味有助于营造一个温暖、安心、值得信赖和舒适的环境。
2.
盥洗室和更衣室：应该以清新、令人放松的绿色香味为主，比如罗勒、薰衣草、马郁兰、迷迭香、野生薄荷或印度马鞭草。盥洗室里，对于喜欢花香的人来说也可以使用玫瑰香精，或者喜欢木香的人也可以使用檀香木。
3.
展区：可以选择以粉色或白色花朵的香味为主，如铃兰、茉莉或百合。在庆祝活动期间，青苹果和肉桂等香料，或者再加上橘子香，都是很受欢迎的，因为这些原料能让人想起圣诞节的气氛，能带来欢乐。另一方面，香草可以缓解焦虑，使人满足。玫瑰也是一样的，众所周知，玫瑰的舒缓效果非常好。相反，绿茶可以提神，也是保健中心或展厅的理想选择。
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Enjoy Scent很自豪能为最好的奢侈品牌之一Dior
设计了嗅觉品牌项目
Enjoy Scent is proud to have designed the olfactory branding project of one of the most important luxury brands: Dior.
根据顾客的嗅觉感知，从著名的迪奥香水中汲取灵感，通过隐藏的高科技气味扩香设备，为品牌量身定制香味。
The brand needed to explore the incredible possibilities found in tapping into their customers’s olfactory sense diffusing inside the stores (through hidden high-tech scent-diffusers) a tailored signature scent which takes inspiration from one of most famous Dior Eau de Parfum.
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ENJOY SCENT
There is nothing more entrancing than linking all the elements atmospherically in a consistent way in a store - colors，architecture，ambiance，displays and aroma - so that the look，feel and scent are all related.
